Olympic Moms ad by Procter and Gamble "Pick Them Back Up"

 

You may remember the touching advertisement that Procter and Gamble put out for the 2012 Olympic games. Well, they have done it again. "Pick Them Back Up" is a new ad about moms picking their children up after they fall. It is dedicated to moms of the Sochi Olympic athletes (and all parents) who encourage their children to try and try again. The ad begins with moms teaching their babies to walk, while encouraging them in various languages. As the video continues, the children get bigger and learn to ski, skate, snowboard and play hockey, while mom is still encouraging them to keep trying. The ad ends with successful athletes and the phrase, "For teaching us that falling only makes us stronger, thank you, Mom."

 

My favorite parts of this ad:

1. The novice skier learning to ski down a mattress in the living room. This reminds me of how my own living room has been used to foster the athletic skills in football, baseball, volleyball and fly fishing.

 

2.The end of the ad when the happy, victorious hockey player puts a fist to his chest and looks to his mom and grins. Also the part where the successful skier crosses the finish line and goes directly to hug her mom. This is all a mother asks in return for the countless hours she has spent honing the skills of her children and helping them every step of the way - just a simple gesture of thanks.

 

Do Procter and Gamble make tissues? I need one for my happy tears.