The Princess Machine

This is a great commercial by GoldieBlox, a toy company that makes construction sets and other products geared toward girls, with the hope of inspiring a love of engineering. The ad depicts 3 little girls who are bored with their pink, girly toys. They build a complex Rube Goldberg-inspired contraption out of all those toys.

 

Rube Goldberg - a comically involved, complicated invention, laboriously contrived to perform a simple operation (Webster's New World Dictionary)

 

I like this ad so much, I want to go out and buy their products, "toys for future engineers." It is so inspiring! It encourages girls to focus their early skills on math, science and engineering. The company recognizes that girls need more choices than the pink aisle has to offer. They have developed GoldieBlox, an interactive book series + construction set starring Goldie, the kid inventor who loves to build. Three cheers for GoldieBlox!

 

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LYRICS
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Girls.
You think you know what we want, girls.
Pink and pretty it's girls.
Just like the 50's it's girls.

You like to buy us pink toys
and everything else is for boys
and you can always get us dolls
and we'll grow up like them... false.

It's time to change.
We deserve to see a range.
'Cause all our toys look just the same
and we would like to use our brains.

We are all more than princess maids.

Girls to build the spaceship,
Girls to code the new app,
Girls to grow up knowing
they can engineer that.

Girls.
That's all we really need is Girls.
To bring us up to speed it's Girls.
Our opportunity is Girls.
Don't underestimate Girls.